A Guide to Domain Reputation


guide to domain reputation is a crucial factor in your email deliverability. It determines whether your emails will reach the inbox or be routed to spam folders. The more a bad reputation your domain has, the harder it is to raise your score and improve your email deliverability.

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Unfortunately, it’s hard to know what your exact domain reputation is, because mailbox providers keep the algorithms that decide this a secret. This prevents spammers and other nefarious senders from taking advantage of this data to game the system. However, there are many online tools that can provide you with insight into your domain reputation. Some of these are free and others include features like real-time database checks, tracking of blacklistings, and more.

In general, your domain reputation is based on the history of emails that you have sent to users. This is determined by the frequency, relevance, and timing of your emails. It also takes into account any identifying information in your emails, such as DKIM or SPF signing, and other technical details. Finally, your domain reputation is influenced by user feedback. A high number of spam complaints or unsubscribes can negatively impact your domain reputation.

While different mailbox providers have their own methods of determining domain reputation, there are several common calculation factors that all services use to judge your sending. Some of these are: